Aoyama, Tokyo: An elegant guide to shopping, dining and culture
Front of the Nezu Museum, Minami Aoyama, Minato, Tokyo
Flanked by the trendy hubs of Shibuya, Shinjuku and Roppongi, the chic streets of Aoyama and Omotesando offer a sophisticated respite for well-heeled shoppers and culture seekers. This upscale area is known for its high-end boutiques, stylish dining, and artistic highlights. Easily accessible from major stations, a visit to Aoyama provides a glimpse into Tokyo's fashionable side, seamlessly blending shopping, food, art and architecture.
Stylish shopping on Omotesando and beyond
The broad, zelkova-lined boulevard of Omotesando is a shopper's paradise, home to flagship stores of international luxury brands and cutting-edge Japanese designers. Pop into the sleek complexes of Omotesando Hills and Gyre for a curated selection of fashion, jewelry and design. Venture to the backstreets and you'll discover trendy boutiques on Cat Street, vintage treasures, and unique local brands.
For an authentic slice of Tokyo fashion, head to the secondhand store RAGTAG, a mecca for discounted Japanese designer wear from Issey Miyake to Comme des Garçons. Don't miss the Oriental Bazaar for traditional crafts and souvenirs, or Kiddy Land for an overwhelming array of stuffed animals and character goods.
Aoyama's architectural wonders and art museums
Aoyama isn't just a pretty face - it's an architectural wonderland with masterpieces by world-renowned architects. The Prada building by Herzog & de Meuron stuns with its concave glass windows, while the Spiral Building by Fumihiko Maki epitomizes Japanese modernism. Art and architecture intersect at the Nezu Museum, an elegant space by Kengo Kuma housing ancient Asian art and serene gardens.
Contemporary art enthusiasts can browse edgy exhibitions at the Watari Museum of Contemporary Art or enter the avant-garde world of artist Taro Okamoto at his eponymous memorial museum. For a dose of art with your luxury shopping, visit Espace Louis Vuitton Tokyo on the 7th floor of the Louis Vuitton Omotesando building for free, thought-provoking installations.
Prada Store, Aoyama, Tokyo
Trendy cafes and upscale dining in Aoyama
When hunger strikes, Aoyama offers an abundance of chic eateries to refuel in style. Savor French-Japanese fusion with a floral twist at Aoyama Flower Market Tea House, or grab an artisanal coffee at Oakland import Blue Bottle Coffee. For a splurge, book a spot at innovative restaurants like Narisawa or Tirpse, both holding Michelin stars.
On weekends, foodies flock to the farmers market at United Nations University, where local producers sell fresh vegetables, baked goods and gourmet treats. Seasonal events like the Coffee Festival also take place here, drawing devotees of artisanal brews. With its international flair and focus on quality ingredients, Aoyama is a haven for discerning diners.
Budget-friendly ways to experience Aoyama's VIP vibe
While Aoyama's reputation is undeniably posh, you don't need to break the bank to enjoy its charms. Many of the area's art galleries and museums offer free admission, including the popular Nezu Museum and Taro Okamoto Memorial Museum. On Omotesando, you can admire daring architecture like the Prada building and Spiral without spending a yen.
For an affordable gourmet experience, grab takeaway pastries from Fauchon or a sandwich from the depachika food hall at Tokyu Plaza. Stroll down Omotesando or through the Aoyama Cemetery with your treats, people-watching and enjoying the stylish atmosphere for free. With a bit of creativity, you can soak up Aoyama's trendsetting vibe on a budget.
Omotesando Street, Tokyo
Aoyama's hidden gems: From Killer-dori to Aoyama Cemetery
Beyond the main drags, Aoyama conceals intriguing treasures waiting to be uncovered. Wander down Killer-dori, a street that earned its ominous nickname in the '70s for its cutting-edge fashion boutiques. Today, it remains a haven for trendy youth and subculture styles. For a complete change of pace, visit the tranquil Aoyama Cemetery, Tokyo's first public graveyard and an oasis of greenery and history.
Architectural buffs shouldn't miss Dojunkai Aoyama Apartments, a rare prewar building that survived earthquakes and war. Now an event space, it provides a glimpse into early 20th century Tokyo. With curiosity and a sense of adventure, you'll find that Aoyama's backstreets reveal a different side to this fashionable neighborhood.
Aoyama Cemetery (Aoyama Reien) is in Minami Aoyama
Where to stay for an elegant Aoyama experience
To fully immerse yourself in Aoyama's refined atmosphere, book a stay at one of the area's boutique hotels. The Aoyama Nobuki provides minimalist luxury, with spacious rooms and a sleek bistro restaurant. For longer stays, the Aoyama Kawakami An offers serviced apartments in a quiet residential area, close to Omotesando's attractions.
If you're looking for a unique experience, spend a night at CLASKA, a "hotel+design" concept that's part boutique hotel, part gallery space. The stylish rooms feature work by local artists, and no two are exactly alike. For a taste of Aoyama style without the price tag, try the trendy Imano Tokyo Hostel, which offers both dorms and private rooms in a prime location just off Omotesando.
Seasonal highlights and events in Aoyama and Omotesando
From cherry blossom strolls in spring to illuminations in winter, Aoyama shines in every season. The Aoyama and Omotesando area is especially lovely in spring, when the zelkova trees lining the boulevard burst into fresh green leaves. Picnic beneath the blossoms in Aoyama Cemetery or at Nezu Shrine, just behind the Nezu Museum.
In summer, escape the heat in the cool galleries of Nezu Museum or the Ota Memorial Museum of Art. Autumn brings vibrant foliage and perfect weather for walking along Omotesando. Winter sees the trees illuminated with thousands of tiny LED lights, creating a romantic atmosphere. Keep an eye out for festivals and events like the farmers market and Aoyama Art Fair, held annually in fall.
Getting to and around Aoyama: Access and transport tips
Aoyama is ideally located at the intersection of several major train and subway lines, making access a breeze. The most convenient station is Omotesando Station, served by the Chiyoda, Hanzomon and Ginza lines. From here, you can easily walk to most of Aoyama's top attractions. Gaienmae Station on the Ginza Line and Aoyama-itchome Station on the Hanzomon and Oedo lines are also nearby.
If you're coming from Shibuya Station, it's a pleasant 20-minute walk up Omotesando to reach the heart of Aoyama. From Harajuku, the walk is even shorter at just 10 minutes. While Aoyama is very walkable, you can also make use of the efficient Tokyo bus network, with many routes stopping along Omotesando and Aoyama-dori. Taxis are plentiful, but can be pricey, especially during rush hour.
