Ascent of Mount Fuji 富士登山

Open season!

From July 1st to September 14th, this iconic mountain in Japan is open to visitors. A moment awaited every year with great anticipation by mountaineers around the world.

Latest Articles

Magemono wood strips are soaked in hot water for bending easier.

Hakata Magemono: an artisanal craft for everyday use

Magemono has a centuries-long history within the Hakata area of Fukuoka.

Obi belts made out of silk Hakata-Ori fabric

Hakata-Ori: a wearable piece of tradition and history

The weaving of Hakata-Ori was developed hundreds of years ago and, thus, has become an iconic presence within traditional Japanese aesthetics.

Skincare in Japan: our shopping tips

The Japanese are renowned for their meticulous, preventive approach to skin care. Every step of their routine is designed to anticipate skin problems before they occur.